Two factors affect how well an informative media company is able to sell their content:
1. The educational development and informational interests of the citizens of a community or sets of communities.
2. The economic state, in which, those communities are in.
Pricing is a variable factor based on these two measures, as well as, the type of information being sold, the regions the information is being sold to, and the effort that was required to acquire and present the information.
Technically, a media company could be the economic driver of a population of people when the information being delivered is directly affecting the decisions being made. Thereby, the costs for having access to information has the ability to be scaled according to the development of the economic sectors the information is affecting and the quality and type of information being presented.